HELEN MILLS Event Space + Theater Blog

Event Signage

Cha Cha's Bat Mitzvah

Friends, let us tell you about this bat mitzvah. Our venue is known for hosting great parties, and this celebration was no exception. From the pops of hot pink to the Chanel logos, Cha Cha and her team of vendors worked tirelessly to transform our event space into a chic and glamorous night club fit for a diva.

Scroll down for more photos captured by the fabulous Jennifer Weisbord.

Cha Cha's Bat Mitzvah Ceremony

The evening kicked off with an intimate ceremony in our theater. Hot pink uplighting and twinkle lights gave guests a taste of the glamour to come in the reception.

Event Decorations
Hot Pink Lighting
Catering

Certé kept hungry guests happy and fed all night long.

Event Entertainment

EK Productions kept the energy alive all night with dancing, singing, and plenty of fist pumping.

Dancing

Thank you for letting us be a part of your special day, Cha Cha!

Event Planning by Deena Parnass Kleinman
Photography by Jennifer Weisbord
Catering by Certé
Entertainment by EK Productions

Planning an Event? Contact Us to learn more about events at HELEN MILLS, or check out more recent events here.

Porthole Signage Inspiration

Our clients' creativity and event planning prowess never ceases to inspire us. Check out the photos below with showing the different designs and signage from recent events. Enjoy and happy planning!

Street-level entrance to the Event Space and Theater features portholes on both sides and are the first things event attendees see.

Street-level entrance to the Event Space and Theater features portholes on both sides and are the first things event attendees see.

A few of our favorites...

Gimbal signage
AICP signage
Decorative signage
 
CI signage
Logo signage
Inspire Joy Energy signage
 
Logo signage
Helen Mills porthole signage
blue porthole signage
 
Custom event porthole signs
Custom porthole signage
DAM nice assets porthole signage
 
Red and white asterisk porthole signage
Custom porthole signage design
New Balance Let's make excellent happen porthole signs
 
Fort Worth porthole signage
Green and white porthole signage
ONE porthole signage
 
White and blue symbol porthole signage
APM porthole signage
Porthole signage with custom design
 

Data & Society: Practice and Challenge Event

This past Tuesday, HELEN MILLS was home to Data & Society's 'Practice & Challenge event which brought together the research institute's community to hear from journalists, activists, investors, and others about their most recent work. The event spanned both venues and featured examples of recent work as well as some wonderful branding and decor (photos below). Click here to learn more about the event and organization.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Above: The space was simply decorated to give the spotlight to the work being showcased. The columns were wrapped with LED string lights to accent the architectural features.

Samples of work were displayed in the event space serving both to educate guest and provide unique decor and accents to the space:

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

The organization branded all parts of the space using, from the top: 1) signs for table centerpieces, 2) gobo projections, 3) posters hanging from the space's gallery molding, and 4/5) exterior signage in the venue's portholes as well as the sidewalk showcase.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Planning an event? Contact us or check out more recent tech events below:

Live from the #DAMSummit

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

For their NYC Data Asset Management (DAM) Summit in New York, Canto did a wonderful job mixing in what you expect at a conference: great speakers, content, and networking opportunities, with the unexpected: humor, moments of delight, and GIANT Connect Four & Jenga. The result - engaged attendees and a memorable day and night. Check out a few of the photos below for more details on what made the event so special.

Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Above: Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Canto's brand color served to accentuate the space without feeling overly branded. Details included the wall wash color, table linens, and of course signage placed throughout.

The event organizer's gave a nod to Mother's Day with some 'left-over' handmade artisan chocolates from the chocolatier Jaques Torres. They were a big hit among guests and an unexpected thank you for those who traveled on Mother's Day to attend the event.

Jacques Torres chocolates for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Below: The entrance to the event was decked out in Canto colors. The effect was an eye-catching and wonderful to photograph display of both Canto and it's sponsors branding. Many social media posts of the day featured the exterior branding.

Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater
Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Taking a closer look, Canto mixed humor into their signage - a nice touch for a conference and a welcome change for attendees. Who knew a Data Asset Management conference could be so fun and filled with surprises.

Want to learn more about Canto? Check out the company's website with event speakers, topics, and other details.

Planning a Conference? Contact us or check out more recent meetings & conferences here and below.

So Phun, So Dance, So Party: Sophia's Bat Mitzvah

This past weekend, HELEN MILLS was home to Sophia's Bat Mitzvah - an fun, elegant, and dance-filled party that lasted well into Saturday night. The night kicked off with the ceremony that included readings, singing, and some very touching words of advice from the parents of the Mitzvah girl. A cocktail reception with blue-themed mocktails for the kids followed - complete with a photo booth and pop-a-shot booth. Finally, the dancing started with a group photo on the LED dance floor, followed by great music and dancing.

The party was wonderfully decorated from the porthole windows featuring Sophia and her family's dogs to the beautiful floral displays throughout the venue. Check out the photos below for more highlights and fun ideas.

As guests arrived, they were greeted by photos of Sophia and her family's dogs in the venue door's portholes.

Sophia's Bat Mitzvah at HELEN MILLS - Exterior signage with photos of the mitzvah party girl in each of the portholes.

Beautiful blue wall wash, elegant table centerpieces, and Sophia's customized 'ssj' gobo made for an elegant bar and lounge area:

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces for the adult guests across from the bar. Sophia's custom gobo is projected above the bar area.

Gorgeous small florals and candles contributed to the elegant feel of the party.

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces across from the bar. Sophia's custom gobo is projected above the bar area.

As guests entered, they were greeted by a sign-in board where they could write their greetings and well-wishes for the Mitzvah girl.

Sophia's Bat Mitzvah at HELEN MILLS - Upon entering, guests were invited to sign Sophia's mitzvah sign-in board. A gift table was placed on the side.

The tables had tall centerpieces, perfectly complementing the venue's high ceilings. The branches were perfect for the Fall timing.

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces across from the bar. Hydrangea and branges complement the venue's high ceilings.

Guests sat for the ceremony before the cocktail hour and reception began.

Sophia's Bat Mitzvah at HELEN MILLS - Guests listened through the ceremony, before the party kicked off.

The dance floor before the dancing started. The LED lighting made for a fun place to gather.

Sophia's Bat Mitzvah at HELEN MILLS - The LED dance floor provided a spark for guests.

The pop-a-shot and photobooth were a hit with guests.

Sophia's Bat Mitzvah at HELEN MILLS - Guests were entertained with a photo booth and pop-a-shot, in addition to dancing.

Sophia's love for soccer was reflected by the soccer balls hanging from the ceiling, adding a personal and unique decor touch to the space.

Sophia's Bat Mitzvah at HELEN MILLS - Creative decor included soccer balls suspended from the ceiling.

Sophia's friends posed for a group photo right before the dancing began.

Sophia's Bat Mitzvah at HELEN MILLS - Sophia's friends pose for a group photo before the music kicked off.

Looking for a venue to host your next Mitzvah or Private Party? Contact Us or check out the Mitzvah Photo Gallery for more inspiration.

It's All in the Details: Indoor Ag-Con's EVENT at HELEN MILLS

Indoor Ag-Con, the US indoor agriculture’s industry’s leading conference, hosted their first New York conference at the HELEN MILLS Event Space and Theater. The one day, fall event featured 12 industry leaders discussing their visions, from bringing open source big data to farmers and hydroponic growing techniques. Speakers included CEOs from See Jane Farm, Agrilyst, Sundrop Farms, BrightFarms, and more. In addition to gathering great talent, the event was brilliantly produced. Below are some of the highlights with accompanying photographs.

The event planning team used fun, eye-catching graphics to brand the event throughout the venue. From portholes on the venue doors (pictured below) to gobos to attendee gift bags, the team didn't miss an opportunity to communicate with guests.

Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chelsea, Manhattan.

A wider view (below) of the event's signage which utilized HELEN MILLS' street-level door portholes and sidewalk showcase. The portholes features the partner logos, in addition to the event's branding.

Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chelsea, Manhattan.

The event featured 12 keynotes from industry leaders in the HELEN MILLS Theater (below). While most of the attention was focused on the speakers, guest were welcomed to the presentations by individual gift bags with fun giveaways and groundbreaking industry research.

Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chelsea, Manhattan.

The lunch featured unique centerpieces: hydroponically grown radishes and beets grown by one of the event organizers. These were not only unexpected but were a perfect match for the topics of the day. The apples brought an intense pop of color.

Hydroponically grown radishes and organic apples served as a unique centerpiece. Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chel…
Beet and apple centerpiece from above. Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chelsea, Manhattan.

The event was catered by the talented Harvest Real Food Catering, who sources many of their ingredients from the nearby Hudson Valley. The meal was wonderfully put together, from the butter dish garnished with a fresh sage leaf (below) to the mouth-watering French cut cider braised chicken breast with roasted brussel sprouts. 

A simple butter dish with is enlivened with a hint of green. Leading Indoor Agriculture Conference to Discuss Agriculture Technology, Vertical Farming At Its First New York Event at the HELEN MILLS Event Space and Theater in Chelsea, Manhattan.

For More information on Indoor AgCon check out their website.

Thinking of hosting a conference or other event? Contact us for more information or check out more of our recent events:

Fort Worth Comes to the Big Apple

The Fort Worth Convention & Visitors Bureau brought the three 'B's - Barbecue, Boots, and Bulls - to their event at the HELEN MILLS Event Space and Theater. The 2016 NYC Media Preview showcased what the 'City of Cowboys and Culture' has to offer, including attractions like the Stockyards Station, the Fort Worth Zoo, and the Firestone & Robertson Distilling Co. 

The event featured eye-catching signage both inside and outside the space, unique bar decor, and some surprise guests (hint: Jack the penguin made an appearance). Take a look at the galleries below for images of the event.

The Event Included Eye-Catching Branding...

Unique Bar Decor

Surprise Guest Appearances

...and of Course, Tasty Eats - Texas Style

About the Fort Worth Convention & Visitors Bureau: The City of Cowboys & Culture is the 16th-largest city in the United States and part of the No. 1 tourist destination in Texas, welcoming 6.5 million visitors annually. Fort Worth is comprised of seven primary entertainment districts each offering distinct dining, shopping, entertainment and cultural amenities. In only a few days you can enjoy a range of experiences: from NASCAR racing to rodeos, world-class museums to cowboy cuisine, boutique shopping to a Top 5 zoo, biking to horseback riding. See more here.

Want to learn more about hosting your event at HELEN MILLS? Contact Us or check out more recent events below.

Ooyala Forum Covers Top Video Trends

Ooyala Forum signage

Ooyala, a leading innovator in premium video publishing, analytics and monetization, held two half-day forums, covering topics such as data and adtech trends, a customer spotlight with Business Insider, and product showcase and networking reception.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

In a session called 'The OTT Playbook: Success Factors for Video Services' (pictured below), Jim O'Neill, pricincipal analyst of Videomind, Jonathan Wilner, VP of Products and Strateg, and Ooyala partner, Vindicia, discussed how to continue to drive momentum for your video business in a quickly changing landscape. 

Check out the following links for more details on the days agendas (morning and afternoon).

Ooyala Forum attendees

About Ooyala: Ooyala, a Telstra subsidiary, is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. More here.

Looking to host your own tech event? Contact Us or check-out our event galleries.