Peru Moda was at Helen Mills last week showing some of the best new fashion out of Peru. The event delivered a taste of Peru, from the Alpaca wool in the designs, to the Pisco Sours, and traditional Peruvian cuisine. In addition to the exquisite fashion and delicious food and drink, Peru Moda checked all of the boxes for making their fashion presentation a huge success. Here's how they did it:
Celebrity makeup artist Mario Dedivanovic held two master classes at the HELEN MILLS Theater, offering aspiring makeup artists a behind the scenes look into his work and techniques. Mario has worked with a number of high profile clients including Jennifer Lopez, Christina Aguilera, and of course Kim Kardashian, who appeared as a surprise model for the second master class.
Below are a few photos from the master class featuring both the tutorial and Q&A portion of the day.
For more information on Mario Dedivanovic, check out his website & social media posts.
Planning an Event? Contact Us for more information about the HELEN MILLS Theater or here for photos and information about the different types of events we hold.
Dress for Success (DFS) hosted its fourth annual “Shop for Success” benefit this October at HELEN MILLS. DFS transformed the room into a pop-up store featuring shoes, bags, jewelry, and other accessories. In addition to raising money for a great cause, DFS did a great job of getting the details right for the event. Take a look below for photos:
DFS kicked off its three-day event with a VIP reception. Attendees could pre-shop the sale while sipping on specialty cocktails sponsored by Malibu.
The pop-up store featured products donated by a number of top-tier designers including Gucci, Coach, and Marc Jacobs.
DFS created a stylish outfitting lounge area where shoppers could try on shoes and accessories.
To learn more about DFS and find out about upcoming events in your area, visit DFS's website here.
Kicking off last week's shows at HELEN MILLS, Designer Tia Cibani showed her NYFW Spring / Summer 2015 Collection. The September 3rd show featured not only a gorgeous and well-received collection, but also a beautifully executed set. The looks were inspired by "1970s exoticism and North African Tuareg craft," according to the program, and featured "spice colors of Saffron, Anise, Tuurmeric, Cumin and Cayenne." Check out the photos below for more.
SETTING THE STAGE
From February 7-9 at HELEN MILLS, The Fashion Gallery produced 7 shows featuring 21 fashion designers for New York Fashion Week. The collections came from experienced and new designers alike including Michael Costello (the creator of Beyonce's 2014 Grammys dress), Project Runway stars Korto Momolu and Leanne Marshall. See the full list of designers here. Below are a few highlights from the New York Fashion Week Shows. For more photos and video, see our Google+, Instagram or YouTube Channel!
Event signage can make a huge impact on the design and success of an event. We've collected examples of signage from events at HELEN MILLS to show how signage in all forms - from gobos to posters to hashtags to swag - can transform the look, flow and marketing of your event. 1) Think Outside the Box
Kate Spade made a statement with their one-of-a-kind red carpet covering a New York City sidewalk! The signage also covered the venue doors as opposed to just covering the portholes. The effect was an immersive branded experience both inside and directly outside the venue for their fashion event.
Riddell covered an entire wall with images of their products and history and decorated other parts of the venue with real football helmets for their press event. Both the signage and products combined to create a feeling of excitement in the theater and offered something unexpected to guests. For more images, see here.
2) Incorporate Social Media
Hashtags, handles and check-ins are important in creating awareness and improving the effectiveness of event marketing. Lenovo made the most of this fact when they created a hashtag sign, featuring their #betterway campaign during their Yoga Tablet Launch event. The prominence and thoughtful placement of the sign ensured that attendees had no doubt what they should tweet!
3) Feature Products or Services
In addition to the name of the event, sponsors and an agenda, use signage to bring attention to your product or cause. Make Up For Ever did this by placing their product in the porthole doors and with a standing banner on stage, flanking the speaker. This not only reminded event attendees about their work but also offered passerbys a glimpse into what they were passionate about.
It's nearly impossible to do wrong with candy. Perfetti Van Melle took advantage of this fact and featured their Mentos and Airheads candy on posters (left) and wrapped them around columns throughout the venue (right).
4) Use the Floor
The most common place for signage is hung or projected on walls or placed on tables, however, the floor is a great and unexpected place for signage. Below is an example of floor signage from PiperJaffray (left) which was created by projecting a gobo onto the floor. On the right, OpenX creatively used the theater steps as a space to brand their Publisher's Conference. Both effectively remind attendees of the event, even if they're looking down.
5) Use Original Artwork
While printed signage is great, handmade signage can offer a personal and unexpected touch to your event. Make Up For Ever featured artwork on a curtain dividing the venue (left) and an artist's work was featured along the runway for a New York Fashion Week show. Both pieces of art made for not only memorable signage but an interesting and unexpected backdrop to photographs.
6) Get Personal!
If you're planning a social event like a birthday party, bar or bat mitzvah or other celebration, don't afraid to make your signage personal! This bar mitzvah featured the bar mitzvah boy peering out from the portholes in the venue doors. This helped to make the venue truly personal for the party and also provided an eye-catching detail.
7) Create Portable Signage
People love getting gifts and event swag offers you the opportunity to make this happen. Gifts given out during events can serve to not only entertain guests but also to engage with your event throughout the experience. These foam hands from the FreeWheel event brought energy to a standard meeting and also have information about the event that attendees will keep with them, even after they leave the venue.
To Recap, when creating signage for your next event, remember to:
Think Outside the Box
Incorporate Social Media
Feature Products or Services
Use the Floor
Use Original Artwork
Create Portable Signage
Looking for a venue for your next event? Please contact us or call 212-243-6200 for more information. From Meetings to Bar / Bat Mitzvahs to Fashion Shows, see here for more information about the types of events you can have at the HELEN MILLS Event Space and Theater.
Exciting news from past client and Project Runway Runner-up Korto Momolu! Korto's dress design (below) was recently chosen by QVC host and Project Runway All Stars Judge Lisa Robertson to be sold on QVC! The following is an excerpt from her interview on QVC - read more here.
Creating clothes has always been my dream, but designing for women of all sizes [is] my passion. I designed [the dress for the QVC challenge] with all the frills and thrills a woman wants in mind, but also making sure she feels amazing, sexy, and most importantly, beautiful when she puts it on.
Korto showed her collections at HELEN MILLS in September 2012 and September 2013. See here for BET's special video feature on her New York Fashion Week September 2013 show at HELEN MILLS.
About Korto Momolu: Korto Momolu (pronounced Cut • Toe – Mo • Mo • Lu) is a fashion designer and was a member of the Project Runway and Project Runway All Stars TV shows. Additionally, Korto has been featured on the Wendy Williams Show, Live with Kelly & Michael, the Mo'Nique Show, and QVC. Korto was named top 5 designers to watch by New York Magazine and has shown during New York Fashion Week for a number of years, including two seasons at HELEN MILLS. To learn more:Website • Twitter•Facebook