Automotive

Lincoln Showcases Concept Car, Packed with the Latest Tech

Lincoln gave an eager crowd a sneak peak of the elegantly designed Continental Concept car, which is set to be available in 2016. A panel spoke on the cars features and answered questions.

Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

The car was beautifully presented, complete with a standalone seat (pictured above to the left) that heats, cools, massages and adjusts to the driver or passenger in a total of 30 ways. The event also featured elegant florals, furnishings, and a quick breakfast for attendees - all pictured below.

Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

The event featured a seating area with silver and white furniture accented with beautiful floral arrangements, where guests were invited to enjoy their time (pictured below).

Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

A panel spoke on the car as guests looked on. Guests were then encouraged to take a first hand look at the car and interior and try out the high-tech seat.

Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

Planning an Auto Event? Contact Us for more information or visit our Auto Events page.

For more information on the Continental Concept car, visit Lincoln's website featuring gorgeous photos of the interior.

Britax Press Reveal Wins on Event Branding

Britax was at HELEN MILLS last week to unveil their new ClickTight Car Seat Installation System. Based on early reviews, it looks like the new design is a winner. Check out the #BritaxGameChanger blogger buzz on Twitter here. Also winning was how Britax took full advantage of event branding and signage opportunities inside and outside of the venue. Below are some peeks into how they did it:

1. Flag, portholes, and sidewalk display showcase outside of the venue

Britax Press Event at HELEN MILLS. Branding and Signage: Flag, porthole windows, and sidewalk display showcase

2. Live twitter feed projection above the bar

Britax Press Event at HELEN MILLS. Branding and Signage: Live Twitter Feed Above Bar

3. Column clings with Britax branding and event hashtag

Britax Press Event at HELEN MILLS. Branding and Signage: Column clings

4. Wall hangings from gallery molding, ceiling hangings from pipe grid, easel displays, and wall clings

Britax Press Event at HELEN MILLS. Branding and Signage: Wall and ceiling hangings, easel displays, wall cling

5. Step and repeat as presentation backdrop, wall hanging from gallery molding, and product display on raised platform

Britax Press Event at HELEN MILLS. Branding and Signage: Step and repeat, wall hanging, product display on raised platform